Marketing for Electricians
How electricians get found by people already searching, and how to turn that into booked work.
How customers search
Electrical searches split between urgent faults and planned work like a certificate of compliance or a DB board upgrade. Typical searches: electrician Pretoria, certificate of compliance.
Google Ads approach
Separate campaigns for emergency call-outs and planned jobs so budget and messaging suit each intent.
SEO opportunity
Create pages for compliance certificates, fault finding and installations, and mention the areas you serve.
Landing pages and tracking
Landing pages that explain registration and service areas plainly, then make calling easy. Every call, WhatsApp click and form is tracked.
A common problem
Treating urgent and planned work as one campaign, which blurs both.
Google Ads, SEO and Gauteng areas.
Let's Find Out Where Your Next Customers Are Coming From.
Tell us what you do, where you operate and what you're currently doing to generate leads. We'll look at the opportunity and show you where digital marketing can make the biggest difference.