Lead Generation for Solar Installers
How solar installers get found by people already searching, and how to turn that into booked work.
How customers search
Solar buyers compare several suppliers and research for weeks, so they need reassurance before they enquire. Typical searches: solar installation Sandton, battery backup quote.
Google Ads approach
Target buying-intent terms and exclude DIY, jobs and second-hand searches, then follow up with remarketing.
SEO opportunity
Educational pages on systems, batteries and savings capture the early research stage honestly.
Landing pages and tracking
Quote pages that ask a few qualifying questions, such as property type and current backup, to filter weak leads. Every call, WhatsApp click and form is tracked.
A common problem
Enquiries from people only comparing prices, with no qualification step.
Google Ads, SEO and Gauteng areas.
Let's Find Out Where Your Next Customers Are Coming From.
Tell us what you do, where you operate and what you're currently doing to generate leads. We'll look at the opportunity and show you where digital marketing can make the biggest difference.